Email marketing can be a fantastic tool for growing your business. A well-crafted email campaign can generate a great amount of extra awareness of your products and services and can be read at any time of the day the recipient so chooses. An email does not languish in an inbox the same way a missed call might. However, as helpful as it is, crafting an email campaign that will resonate with your Canadian business directory contacts does present some potential challenges.
One of these challenges is simply the sheer volume of emails the average persona will receive in their inbox daily. Factor in the fact that you will most likely be emailing “business professionals”, and you can see how difficult it could potentially be to stand out from the crowd! In fact, it is estimated that, on average, a “business professional” will end up with 130 emails making their way into their email inbox daily. That can be a lot of potential competition for their attention! Thankfully, there are a few tips that can help in this regard.
One initial tip to keep in mind is the importance of crafting an eye-catching and impactful subject line. The subject line of your email can often be the make-or-break moment in regards to whether or not a recipient will even read your message. When writing your perfect, eye-grabbing email subject line, make sure that your team knows to focus on conveying their value to the potential clients. Email subject lines generally do better when they easily and concisely convey how your product or services will be of use to the client or their company.
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